Bringing Unruly Math to NYC

I recently led a team from Unruly Studios to Lead 359, a public school in the Bronx, NYC, to capture Unruly Splats in action. The primary goal was to gather B-roll and testimonial footage for a promotional video showcasing Unruly’s math product. This video would be utilized for general sales and marketing strategies, as well as a targeted campaign aimed at other NYC public schools.

As the creative project manager and lead designer, I was responsible for sourcing local videographers, coordinating travel logistics, overseeing art direction, and managing the on-site schedule. After filming, I gathered and provided feedback to the videographer to ensure the final product met our quality standards.

Following the campaign rollout, I took on the task of pulling and editing photography stills, key quotes, and video shorts for use in lead-focused sell sheets and email campaigns.