Real Assets Fund
A three-part brand study conducted for Real Assets Strategy, an interval fund managed by Diffractive Managers Group.
As part of a communications and sales strategy to promote the Real Assets Fund to private investors, Diffractive Managers Group sought a unique brand system that would honor their core identity while giving Real Assets Fund a distinct, memorable look. To accomplish this, I created three brand concepts featuring a logo, social media graphics, iconography, and slide presentations tailored to the fund’s impact-focused mission and market positioning.
Diffractive’s tertiary band colors are used as the primary palette for Real Asset Strategy.
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Hunter Green
HEX
#3E6547
RGB
62, 101, 72
CMYK
76, 38, 74, 31
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Maximum Green
HEX
#CFE653
RGB
207, 230, 83
CMYK
27, 0, 76, 0
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Blue Magenta
HEX
#7474C1
RGB
116, 115, 192
CMYK
60, 58, 0, 0
Brand Study 1
Drawing inspiration from stock market ticker symbols.
Brand Study II
Drawing inspiration from minimalist shapes and lines.
Brand Study III
The winning brand study! Drawing inspiration from organic patterns and textures found in brand photography
COLLABORATORS
COLLABORATORS
Kelly Nicole Nolan, Lead Designer
Toni Ciprian-Matthews, Diffractive Managers Group
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