Liza
Rodman
As a Marketing and Design Consultant for Liza, I work to establish and grow her brand identity as a new author. I manage her business presence on Facebook, Instagram, Twitter, LinkedIn, GoodReads, and BookBub. This past summer, I collaborated with a web developer to build and launch her website, lizarodman.com. I designed a logotype, stationery, and a color palette based on the The Babysitter book cover colors.
I also promote book sales through strategic digital marketing campaigns via social media and email, which I manage from concept to completion. I'm currently working with the marketing team at the book's publishing company, Simon and Schuster, to create a video trailer and a "book club kit" in anticipation of the book release on March 2, 2021.
Next Project ︎︎︎
Liza Rodman
Liza Rodman is co-author of The Babysitter: My Summers with a Serial Killer, a chilling hybrid—part memoir, part true crime investigation—about her childhood friendship with her charismatic babysitter—who she later discovered was a vicious serial killer. The Babysitter is her debut book.
As a Marketing and Design Consultant for Liza, I work to establish and grow her brand identity as a new author. I manage her business presence on Facebook, Instagram, Twitter, LinkedIn, GoodReads, and BookBub. This past summer, I collaborated with a web developer to build and launch her website, lizarodman.com. I designed a logotype, stationery, and a color palette based on the The Babysitter book cover colors.
I also promote book sales through strategic digital marketing campaigns via social media and email, which I manage from concept to completion. I'm currently working with the marketing team at the book's publishing company, Simon and Schuster, to create a video trailer and a "book club kit" in anticipation of the book release on March 2, 2021.
